The drop was two pre-order hoodies: I ♥ 2007, with custom embroidery and paint splatter and limited to 100 pieces, and Two Thousand Sev7n. I cut the store down to exactly that. Two products, an email signup called JOIN 2007, and nothing else to browse.

The home page opens on his own video playing full width, then the I HEART 2007 title, then the two hoodies. The products sit on the same black as lucasp007.com, so the store reads as part of his world and not a separate shop.

Type is acid green, #B1F65D, on black, and every product line is set in caps. On lucasp007.com a similar green is only an accent. A store with one drop can carry a lot more of it. It went up in about two days.